SMAGRO was incorporated in 2008 in Surabaya, East Java. Initially, the origin of SMAGRO lies in Toko Sumber Makmur (SM), which has been established since 1981. Toko SM serves the needs of farmers in Jombang and its surrounding areas. With a strong dedication to serving more farmers and stores, Toko SM accepted the distributorship offered by several manufacturers or principals to serve farmers in the western East Java region.

With several distributorships, SMAGRO expands its distribution area. Currently, SMAGRO's distribution area includes Java, Bali, West Nusa Tenggara and East Nusa Tenggara, East Kalimantan, South Sulawesi, Riau, South Sumatra, the Maluku Islands, and Irian Jaya. We are specialized in distributing fertilizers, seeds, pesticides, and several pieces of farming equipment.

Our Vision

To become an integrated, reliable, efficient, and sustainable distribution and logistics company in the agricultural sector.

Our Mission

  • Develop productivity and competence of our human resources.
  • Utilization of digital technology for innovation and business process support.
  • Ensuring all business processes are effective and efficient.
  • Maintain good, sustainable, and mutually beneficial relationships with all stakeholders.

Our Values


  • Be open, honest and CONSTRUCTIVE
  • Do everything with INTEGRITY. Walk the talk and be RESPONSIBLE for all the decisions.
  • Be a PROACTIVE PROBLEM SOLVER in every aspects.
  • Be an INTELLIGENT and calculated risk taker. Work hard, smart, sincere, and thoroughly
  • REPUTATION is everything. We are in the LONG-TERM game. DISCIPLINE is mandatory.